PONCE de LEON — The Manifesto

ounded in 2020 in Chicago, PONCE de LEON (PdL) has evolved into a multidisciplinary design house specializing in apparel, jewelry, and product design.

Rooted in craftsmanship and independence, PdL oversees every stage of production — from concept and prototyping to design, development, and manufacturing — all in-house. This hands-on approach ensures uncompromising quality, consistency, and accountability, with external partners engaged only for select phases, preserving PdL’s creative control and vision.

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PdL has collaborated with artists including Isaiah Rashad, BJ The Chicago Kid, Toosii, Femdot, Bren Joy, and A$AP Twelvyy, and has received co-signs from Pi’erre Bourne and iDK. In 2022, PdL partnered with Big L’s Estate to produce a limited collection honoring the late rapper’s legacy. Since 2021, PdL has served as the personal design house for blvck svm, managing all visual identity, merchandise design, and in-house production.